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Locus to promote seminar on carbon trading and finance in San Francisco

Greening of America Through On-Demand Software

SAN FRANCISCO, Calif., July 2, 2007 — Locus Technologies (Locus), the industry leader in Web-based environmental data and information management services, will join Global Change Associates and Pillsbury Winthrop Shaw Pittman LLP to promote a seminar on carbon trading and finance. The seminar will be held on July 17, 2007, at Pillsbury’s San Francisco office at 50 Fremont Street.

Led by carbon markets experts Peter C. Fusaro and Jay Gould, partner and co-leader of Pillsbury’s Investment Funds & Investment Management Team, the seminar, “Carbon Trading is the Missing Link in Clean Tech Investment,” will explore what role carbon trading plays in clean technology investment and how to establish a successful carbon hedge fund.

“This is the second in a series of clean technology investment seminars we are hosting with Pillsbury, which launched one of the first multidisciplinary climate change practices in the nation. We are very excited that Locus Technologies, the leader in environmental information management, will promote the seminar, as the information management component of carbon trading is an important factor to consider in implementing sound carbon strategy,” said Fusaro. “Our last seminar attracted more than 150 people as California continues to be the center of carbon market activity for the foreseeable future.”

“We see carbon emissions management as the next logical expansion of our highly successful LocusFocus environmental portal. Many of our Fortune 100 customers using LocusFocus for environmental data and information management will find it easy to expand in our on-demand portal to include management of greenhouse gases (GHG). Many of Locus’s customers are actively looking for the tools and advice to move forward and formulate real carbon strategies in advance of upcoming regulations. Once regulations are promulgated, companies could lose substantial dollars by not planning ahead for this change. Locus’s customers that are already engaged in this highly topical discussion and are prepared to adopt carbon management strategy at this time can leverage the LocusFocus environmental portal for GHG data management with minimal additional investment and provide their shareholders with transparency on this issue. This seminar is perfect forum to get up to speed and educated on this important matter, particularly for the companies with operations in California that will be subject to California Global Warming Solutions Act of 2006, Assembly Bill No. 32 (AB32) relating to air pollution,” said Dr. Neno Duplancic, President and CEO of Locus Technologies.

The seminar will cover the basics of environmental trading, carbon trading and finance, some clean tech solutions, information management, how to implement a carbon reduction under the Kyoto Clean Development Mechanism (CDM), and the basics of how to build a carbon fund.

GHG management will impose additional burden for environmental information management. Establishing a comprehensive GHG inventory is the foundation for future GHG management and compliance strategy. However, performing the GHG inventory can be a challenging process for many organizations, particularly for data acquisition, validation, and real time reporting. To make intelligent decisions about GHG management, clean energy, and other factors affecting the quality and sustainability of life, businesses and government entities must have better tools to manage and interpret this information in real time. Robust environmental information management systems are needed to store and analyze this data, and the LocusFocus environmental portal is a solution.

“Carbon trading is a new asset class for hedge fund finance and investment,” said Gould. “Indeed a recent report by the National Venture Capital Association showed that while U.S. venture capital investments, as a whole, were down by 33 percent in 2006, compared to five years ago, investments in American clean tech companies were up 243 percent in that time–more than two and a half times the growth rate of the next strongest industry over that period.”


Global Change Associates Inc. is a leading edge consultancy on energy and environmental financial markets based in New York lead by Peter C. Fusaro. Peter is the best selling author of “What Went Wrong at Enron” and a leading proponent of market-based solutions for environmental remediation. He created the annual Wall Street Green Trading Summit in New York each spring, and is recognized as an international leader in clean technology and emissions trading. He co-founded the Energy Hedge Fund Center in 2004.