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Digital Marketing Strategist, Locus Technologies — SaaS (M1)

Position Details

Locus is the leading provider of SaaS (software as a service) solutions. We pioneered SaaS for environmental, sustainability, energy, EHS compliance, and ESG reporting in 1997. We are looking for a Digital Marketing Strategist with a “hunters” mentality and strong communication, presentation, persuasion, and technical skills to play a part in continuing our strong revenue growth trends. You must be highly skilled in the business transformation of EHS compliance, Cloud Computing, Platform as a Service, SaaS, and IoT.

Do you have what it takes to help enterprises move to the Cloud with Locus’ SaaS-based enterprise EHS software? Do you have a passion for technology? Are you ahead of the curve in communicating the value and selling SaaS software? Do you excel in reaching customers, changing buying behavior, and building a qualified pipeline? If so, bring your talent to the marketing team at Locus Technologies as a Director of Product Marketing and help drive revenue and loyalty with a Silicon Valley pioneer that is setting the trend for environmental and EHS professionals.

As a Digital Marketing Strategist at Locus Technologies, you will be responsible for developing and executing comprehensive digital marketing strategies to enhance brand awareness, generate leads, and drive customer engagement. You will play a pivotal role in shaping our online presence and leveraging digital channels to achieve our business objectives.

You will develop web marketing strategy and positioning, define key messages, create compelling content, and work this content through key channels, including social media, websites, interactive campaigns, PR, events, sales teams, and partners. You will be comfortable juggling multiple priorities simultaneously and excel in a fast-paced environment. You thrive in a relationship-driven company.

The position goals include creating an integrated marketing plan that drives demand by creating leads, generating a pipeline, and driving leadership. You will create awareness for Locus Technologies SaaS solutions for climate change, water, sustainability, and ESG reporting to enterprise customers. As a director, you will build a strong marketing team to help you execute your plan, all within the approved budget.

You will represent the company online and in person. You will work with the brightest minds in the EHS/ESG software industry across our product lines and marketing disciplines to integrate Locus Technologies’ messaging into campaigns and events. You will work closely with the product management, and customer success functions to gain a deep knowledge of the product, customers, and business issues.
You will share best practices with the Locus management team and be responsible for ensuring tight alignment and integration with the sales team. This role is critical to the business’s success as the marketing pipeline will directly impact the enterprise revenue number.

You will manage Analyst Relationship and insure that Locus get the leading analysts coverage.

This is a cross-functional role that requires strong collaboration skills as you will work with the inside and outside sales teams, systems engineers, marketing operations team, customer reference program team and the partner organization to grow our SaaS business.

Primary Responsibilities:

  • Strategy Development: Develop and implement digital marketing strategies aligned with company objectives, target audience, and industry trends.
  • Content Creation and Management: Create engaging and relevant content for various digital platforms including websites, blogs, social media, and email campaigns. Manage content calendars and ensure consistency in messaging across channels.
  • SEO and SEM Optimization: Optimize website content and structure for search engines (SEO) to improve organic visibility. Manage paid search campaigns (SEM) to maximize ROI and drive targeted traffic.
  • Social Media Management: Develop and execute social media strategies to build brand awareness, increase followership, and foster community engagement. Monitor social media channels, respond to inquiries, and manage online reputation.
  • Email Marketing: Plan and execute email marketing campaigns to nurture leads, promote products/services, and drive conversions. Monitor email performance metrics and optimize campaigns for better results.
  • Analytics and Reporting: Utilize web analytics tools to track and analyze digital marketing performance metrics. Generate reports and insights to evaluate campaign effectiveness, identify areas for improvement, and make data-driven decisions.
  • Digital Advertising: Plan, execute, and optimize digital advertising campaigns across various platforms such as Google Ads, LinkedIn Ads, and Facebook Ads. Monitor budget allocation and performance to achieve desired outcomes.
  • Collaboration and Coordination: Work closely with cross-functional teams including sales, product development, and design to ensure alignment of marketing efforts with overall business goals. Collaborate with external agencies and vendors as needed.
  • Develop go-to-market strategy, messaging, and positioning.
  • Create and drive integrated marketing strategy for Locus climate change, water, and EHS/ESG SaaS applications including customer acquisition and cross sell programs
  • Create customer facing content including web content, videos, and decks.
  • Research analysts’ management.
  • Play consultative role to sales leadership team.

Professional Experience/Skills Required:

  • Bachelor’s degree in Marketing, Communications, or a related field. Advanced degree or certifications (e.g., Google Ads, HubSpot) is a plus.
  • Proven experience (5 years) in digital marketing roles with a focus on strategy development and execution.
  • In-depth knowledge of digital marketing channels, tactics, and best practices.
  • Proficiency in SEO/SEM, social media management, email marketing, and digital advertising platforms.
  • Strong analytical skills with the ability to interpret data, generate insights, and optimize campaigns for performance.
  • Excellent communication skills with the ability to craft compelling content and engage with diverse audiences.
  • Creative thinking and problem-solving skills with a passion for innovation and continuous improvement.
  • Ability to work effectively in a fast-paced environment, manage multiple projects simultaneously, and meet deadlines.
  • Previous experience in Demand Generation Marketing with a proven track record converting leads to opportunities.
  • Previous experience in Research Analysts relationship management
  • Previous experience working in the enterprise and SaaS marketing.
  • Strong communicator; high energy; highly productive and strong initiative
  • High energy, charismatic, innovative, creative
  • Stellar public speaking skills

Qualities:

Think Strategically
You know what it takes to give your business a competitive edge. You can see the forest through the trees. You develop relevant, sustainable solutions and aren’t afraid to ask whether we’re doing the right thing.

Make Smart Decisions
You are data-driven but know when and how to make tough calls when faced with limited data. You analyze and synthesize broad, cross-business or cross-discipline information that leads to breakthroughs or significant insight. Making an impact is what you care about most.

Focus on Customer Success
Locus’s top priority is customer success. You build and maintain strong relationships with customers; and shape solutions that have significant positive impact on their business.

Drive Results
You attack everything with vigor and energy with an eye on both the bottom line and customer success. You work hard but know that at the end of the day, your results, not activities, are what matter.

Collaborate
Locus is an extremely collaborative organization. You work well in a team environment and prioritize being a great partner to your peers.
Join us at Locus Technologies and be part of a dynamic team driving digital innovation and shaping the future of SaaS solutions. Apply now to embark on an exciting career journey with us!

 

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